benefits

Customers will largely decide if you are trustworthy based on your behavior. Below are some guidelines: No surprises Do not unilaterally re-purpose customer information, thereby surprising the customer when the information pops up in a different context. Do not allow their information to leak to third parties. Do not lose their information and then ask them to supply the [...]

The majority of CEO's place a high value on maintaining their organizations' reputation and brand. Below are some ways that these critical business assets may be affected by a data breach: Direct financial loss While news of a high profile personal information breach tends to have an immediate negative effect on share price (for instance, the recent breach of [...]